Marketing and communications company Tag opened its new Americas headquarters in The New York Times Building, a 52-story Class A+ building located on the west side of Midtown Manhattan.
The U.K.-based firm signed a lease for the entire 31,000-square-foot 10th floor of the Manhattan building at 620 Eighth Ave., where it features 170 standing desks, 10 executive offices and four creative production suites for 180 employees. CBRE Vice Chairman John Nugent and Senior President Ned Burns represented the tenant, while an NKF team comprising Executive Managing Director Andrew Sachs and senior managing directors Bill Levitsky and Ben Shapiro worked on behalf of the owner, The New York Times Co.
“We selected the New York Times building for its strong New York presence and its commitment to sustainability, which is important to both our company and our clients,” Ajit Kara, Americas CEO, Tag, said in a press statement. “We completely redesigned the interior office space to create an environment that adds another dimension to working collaboratively with their dedicated Tag team of experts.”
The office is outfitted with an editing suite, two flame rooms, a virtual reality equipped green screen studio, a dedicated client presentation room, coworking stations and a bar. The office boasts floor-to-ceiling windows and Herman Miller furniture, while The New York Times Building amenities include a canteen on the 14th floor, as well as the notorious “Times Talks” in the lobby theater.
“The new Americas HQ is a place for our people to be inspired, to continually raise the bar on creative solutions and to feel good about where they work. Anyone who knows me knows that I believe in hard work, but not without a bit of fun and this is the perfect environment for both,” added Ajit Kara.
Operating since 1820, Williams Lea Tag’s clients include PWC, BP, Ikea and Zurich Insurance. The new Americas HQ includes the following Tag companies: Taylor James, Smoke & Mirrors, World Writers and The Hot Tea Plate, in addition to the Williams Lea Tag company, Williams Lea.
Completed in 2007, the iconic 1.5 million-square-foot skyscraper includes 24,000 square feet of street-level retail and was developed by Forest City Ratner Cos. in partnership with The New York Times Co. and ING Real Estate. The tower was designed by Pritzker Prize-winning architect Renzo Piano Building Workshop and FXFOWLE Architects, with Gensler providing interior design.
In 2009, it received a LEED Silver certification for Commercial Interiors with a scorecard of 27 points. The building is made of 95 percent recycled structural steel and is equipped with numerous environmentally sustainable features for increased energy efficiency, including a double-skin curtain wall, automated louver shading system, dimmable lighting system, underfloor air distribution system and cogeneration.
The New York Times Co. occupies the base of the tower through floor 27. Additional tenants include fintech company Liquidnet on the 20th floor, law firm Covington & Burling, Fisher Phillips on the 36th floor, law firm Seyfarth Shaw and private ADR provider JAMS.
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